Use Google to increase your profits by £14,000 a year…
It is quite a bold statement to say you can increase your profits by £14,000 a year just by being on Google, but it is exactly what some of my clients have seen not just in 2016, but in 2015 and before.
So yes, that’s an even bolder statement to make
Take Kevin for example (see my testimonials) he was charging £23 an hour and work around 30 hours a week, he now works 45 hours a week (because he wants to) and charges £29 an hour…you do the sums!
These are the clear advantages of Google
1. You have 24/7 marketing
2. You can concentrate on teaching and doing family things
3. It can help you create a waiting list which will help you increase your prices
4. If you want to recruit ADIs into your team you will have access to the pupils you need and you can prove that.
How do I do it..?
I’ve spent years perfecting my skills, but in short I assess the strength of the competitor websites and make sure yours is stronger, better, more friendly to Google.
I need to be dead straight with you
You don’t do this for a few months and then leave it, if you stop SEO it can negatively effect your rankings and therefore cost you money, you must be aware of this before you start. So what I do is help you to create a return on investment. Just by being able to increase your prices by £1 an hour will pay for the service . However we need to look at your business to make sure this is right for you, I’m not going to accept you as a client if you intend to do this just for 3 or 4 months, you will end up wasting your money and my reputation is worth more than that.
My clients are able to forget about their marketing, they concentrate on doing the job they love. They are able to extend their hours, increase their prices and if they wish ring on ADIs into their team.
I Guarantee Results
Perhaps, despite seeing my testimonials, you might be thinking “can David do this for me?” I say this to you, if I do not improve your rankings I will work for free (yes without charge) until you see an improvement in rankings.
How many areas will I cover for you?
The basic service is for up to 5 areas and is designed for an independent or a small multi car school. If you cover more than 5 areas then tell me your requirements, it may well be the same price, I’ll see what I can do for you.
How many keywords will I use?
A keyword or keyphrase is something like “driving lessons in Nottingham” I can use up to 50 but preference goes to those which have the most searches…makes sense – right.
I use Paypal for all payments, they are monthly and you will receive a receipt.
I do not offer discounts, you are paying for my experience and expertise, no one has my success in the driving school industry.
You can increase your annual income by £3000 by selling motorway lessons, all you need is 23 seconds.
So you have more pupils than you can handle and you are considering recruiting an ADI to work in your team, but what is the best approach to expanding your driving school?
Renting a website is a quick, reliable and a cost effective way of getting a top quality website without any potential big upfront expense. Maintained and SEOd for you so it ranks on Google this is a monthly rental program just for your driving school business and it comes with no strings attached. So if you ever decide you want to move, try something different or whatever, you just hand the website back and no further money is owed. You well also get…
Go into Currys or any other electrical supplier and you will see an array of items to buy, computers, audio, washing machines, televisions and guess what, they all have different price tags.
You can walk into Currys and pick yourself up a TV from as little as £149 and at the other end of the scale you can pay £3000 or £4000 yet they are all televisions. Sure the top of the range are flatter, more curved, more features, better sound etc, but it is still a television and people still buy them. So can you sell a driving lesson package for £2000?
What I am going to share with you is all about managing your recommendations and marketing budget. Before I want to continue I’m going to throw in some dummy figures about a pupil only driving school franchise.
They charge £300 per month, and because you are full or they are short on pupils you have had just 2 pupils in the last 2 months, therefore each pupil has set you back £300 a time.
The concept used in this marketing idea is actually taken from the double glazing industry and was successfully copied by companies who provide driveways and fences etc, Each company has a marketing budget and they are usually willing to give you a discount on the basis you have an advert outside your house saying where you bought the windows or whatever from…
This is a marketing tip you have just got to save, not only will you get potential customers looking at your website immediately it is not going to cost you a penny and you can perhaps use this method 3 times during the time a current learner remains as a customer.
Most driving instructors will rely to a certain degree on their reputation to bring in new learners, but the problem with referrals and recommendations is that they are like London buses. You know 2 or 3 on the trot and then nothing for a while.
You can put that to rest now, as I show you how to turn your pupil supply on and off as and when required…