The Alternative Franchise is a new way to build your own name, invest in your own school while still being supplied with a list of learners…
Driving Instructor Franchise
Have you ever stopped and thought for a moment why you are not investing in your own name? Speaking to some ADIs, they can often go for 3 months without a pupil from the driving school franchise, and that will cost in the region of £650 to £1000…for nothing. It might be simply due to the fact the instructor is full, but the instructor is still paying into a system, and the cost per pupil increases.
Pupil only driving instructor franchises are not right for business.
They control your prices, your special offers, your pupil flow and if you are full up or desperate for work and can’t get any new customers, you are still expected to pay your driving school franchise fee every week.
Paying for what exactly? A pupil only driving instructor franchise only gives you learners…surely there has to be a better way?
With the Alternative Driving School Franchise, you are much better off…
1. All the money you invest goes into your family driving school
2. You set your prices and any specials offers
3. All calls go to your phone
4. If you stay with the Alternative Driving School Franchise, you get to keep the website and the Google rankings.
So how does it work?
I make a website for you to use.
Then I immediately pay for advertising to go straight to the website.
There is no other driving instructor on the website, just you and your contact details.
I will also SEO the website, helping it climb up the Google rankings.
Unlike a driving instructor franchise, if you stay with the Alternative Driving School Franchise for 12 months, the website and the rankings which go with it becomes your for keeps.
Whats the difference between this and getting a website and someone to put it on Google for you?
With this you get immediate paid advertising, people usually will be calling you within 7 days, if not less.
Therefore if you need pupils fairly rapidly its the choice you need to make.
What if you want to quit the program?
I can’t see why you should, but no hassles anyway, if you want to leave just cancel the monthly agreement that’s it.
I am able to offer this at a very low and reasonable price of just £240pcm, Thats about £55 a week, so for about the price of just one 2 hour lesson a week you get to invest in your future.
Remember you set the prices, it’s your driving school, there is no one else and after 12 months everything becomes yours.
You can increase your annual income by £3000 by selling motorway lessons, all you need is 23 seconds.
So you have more pupils than you can handle and you are considering recruiting an ADI to work in your team, but what is the best approach to expanding your driving school?
Renting a website is a quick, reliable and a cost effective way of getting a top quality website without any potential big upfront expense. Maintained and SEOd for you so it ranks on Google this is a monthly rental program just for your driving school business and it comes with no strings attached. So if you ever decide you want to move, try something different or whatever, you just hand the website back and no further money is owed. You well also get…
Go into Currys or any other electrical supplier and you will see an array of items to buy, computers, audio, washing machines, televisions and guess what, they all have different price tags.
You can walk into Currys and pick yourself up a TV from as little as £149 and at the other end of the scale you can pay £3000 or £4000 yet they are all televisions. Sure the top of the range are flatter, more curved, more features, better sound etc, but it is still a television and people still buy them. So can you sell a driving lesson package for £2000?
What I am going to share with you is all about managing your recommendations and marketing budget. Before I want to continue I’m going to throw in some dummy figures about a pupil only driving school franchise.
They charge £300 per month, and because you are full or they are short on pupils you have had just 2 pupils in the last 2 months, therefore each pupil has set you back £300 a time.
The concept used in this marketing idea is actually taken from the double glazing industry and was successfully copied by companies who provide driveways and fences etc, Each company has a marketing budget and they are usually willing to give you a discount on the basis you have an advert outside your house saying where you bought the windows or whatever from…
This is a marketing tip you have just got to save, not only will you get potential customers looking at your website immediately it is not going to cost you a penny and you can perhaps use this method 3 times during the time a current learner remains as a customer.
Most driving instructors will rely to a certain degree on their reputation to bring in new learners, but the problem with referrals and recommendations is that they are like London buses. You know 2 or 3 on the trot and then nothing for a while.
You can put that to rest now, as I show you how to turn your pupil supply on and off as and when required…