Driving School Websites
You Need A Website That Learners Will Love
and let’s face it…do you really know what you need from a website?
Ask a parent to teach their child to drive and they will do a job, but could the learner pass their driving test? The same is true when it comes to websites, sure you can make a free one, get a pupil to do one, or perhaps you have a friend in IT…are you getting my point?
Your driving school website has one purpose and that is to get enquiries.
There is nothing more to it than that – never take your eye off the ball.
But how do you get enquiries? Why should people contact you?
This is exactly why my websites are a million times better than anything else I come across, because when I write your website, the sole goal is to get you the enquiry. For a long time I have studied buying behaviour, not just online but also how people make decisions and why, and what I am able to do is to craft that into your website. My testimonials from all different types of driving schools speak volumes.
1. Why are my sites so good?
2. What is the price?
3. What are you going to get from me?
Learners love my websites because I laser in on what they really want, and then I literally lock on to the emotion.
But the driving school websites I make go far further than that, they answer the REAL questions the learner wants to have the answers to, without needing to boast or brag. The websites actually identify the learners specific needs and appeal to both learner and parent.
I actually use the same strategies as leading brands such as BMW, Apple, Virgin and Nike, I can’t promise you their success, but you can harness what makes them so attractive.
The price I charge for my driving schools websites is £847. Which if you think about it, just one pupil is going to pay for that, but the return on investment you want to achieve is far greater. Yes, you can pay less elsewhere, and if you want to take that risk it is entirely your choice.
But what is the point of paying say £300 or £400 for just a website, would you go into a clothes shop with dirty windows, clothes off the rack, and sales assistants that weren’t really interested in you and expect to pay top price? Of course not, so why bother throwing away £400 or so on a driving school website that isn’t going to work…just so that you can tick the box off for having a website???
What you get is a minimum of three years hosting, after the three years you can still continue to host the site with me without charge.
I buy your domain name for you, if you do not have one, that is also for three years.
The hosting and the domain name alone is worth £300.
You can edit your website whenever you like, and I can provide you with a video on how to do that.
Warning: You are paying for my expertise, do not expect to have control over the design. If you want to make changes, add pages, change text and images of course you can, but please do not tell me how to do my job, you know what that is like when a parent does it to you. Your learners pay you for for your expertise, I’m no different.
Examples of Websites
(these websites may at times be edited by their owners)
Now go and compare any driving school website to mine and ask these questions
1. which one has a totally different feel to it?
2. which one gets to the heart of the problem?
3. Which site provides the solution?
4. Which site offers instant support with answers to questions learners want to understand?
You don’t need flashy buttons, animation, false promises or cheap prices.
You only need good old fashioned, tried and tested marketing, to get the phone ringing.
There is only one thing you can do and that is to call me on 0115 714 2229
if you want a driving instructor website that is going to help you get more learner then you have to phone me.
Do it now.
You can increase your annual income by £3000 by selling motorway lessons, all you need is 23 seconds.
So you have more pupils than you can handle and you are considering recruiting an ADI to work in your team, but what is the best approach to expanding your driving school?
Renting a website is a quick, reliable and a cost effective way of getting a top quality website without any potential big upfront expense. Maintained and SEOd for you so it ranks on Google this is a monthly rental program just for your driving school business and it comes with no strings attached. So if you ever decide you want to move, try something different or whatever, you just hand the website back and no further money is owed. You well also get…
Go into Currys or any other electrical supplier and you will see an array of items to buy, computers, audio, washing machines, televisions and guess what, they all have different price tags.
You can walk into Currys and pick yourself up a TV from as little as £149 and at the other end of the scale you can pay £3000 or £4000 yet they are all televisions. Sure the top of the range are flatter, more curved, more features, better sound etc, but it is still a television and people still buy them. So can you sell a driving lesson package for £2000?
What I am going to share with you is all about managing your recommendations and marketing budget. Before I want to continue I’m going to throw in some dummy figures about a pupil only driving school franchise.
They charge £300 per month, and because you are full or they are short on pupils you have had just 2 pupils in the last 2 months, therefore each pupil has set you back £300 a time.
The concept used in this marketing idea is actually taken from the double glazing industry and was successfully copied by companies who provide driveways and fences etc, Each company has a marketing budget and they are usually willing to give you a discount on the basis you have an advert outside your house saying where you bought the windows or whatever from…
This is a marketing tip you have just got to save, not only will you get potential customers looking at your website immediately it is not going to cost you a penny and you can perhaps use this method 3 times during the time a current learner remains as a customer.
Most driving instructors will rely to a certain degree on their reputation to bring in new learners, but the problem with referrals and recommendations is that they are like London buses. You know 2 or 3 on the trot and then nothing for a while.
You can put that to rest now, as I show you how to turn your pupil supply on and off as and when required…