What I am going to share with you is all about managing your recommendations and marketing budget.
Before I want to continue I’m going to throw in some dummy figures about a pupil only driving school franchise.
They charge £300 per month, and because you are full or they are short on pupils you have had just 2 pupils in the last 2 months, therefore each pupil has set you back £300 a time.

The concept used in this marketing idea is actually taken from the double glazing industry and was successfully copied by companies who provide driveways and fences etc, Each company has a marketing budget and they are usually willing to give you a discount on the basis you have an advert outside your house saying where you bought the windows or whatever from.

Ok so lets fast forward this into the world of driving instruction and this works very well for learners, advanced driving, fleet etc, but the method to this is all in the delivery.

1. You have got to state you have a yearly marketing budget
2. And that you are able to give some of that budget to anyone who brings in new customers

So you can then offer your clients an outstanding and very motivating referral fee.
Perhaps you could offer £50, what about £100?
It looks like a lot of money, but if you are spending £300 per client on a pupil only franchise all of a sudden it becomes a game changer.

When you run a driving school just have a look at where your money goes.
To give £100 on a referral seems a crazy amount, but is it?
Of course you are going to need terms and conditions in relation to when you pay out the referral fee. But £50 or £100, that is going to create you a motivate sales force.

If you think this is a refreshing concept to marketing your driving school please share or like it.