How to recruit an ADI
I have lots of people asking me the best way to recruit an ADI and here are some things for you to think about first.
1. Bringing in an ADI is the same as feeding another family, for their franchise fee you will feel the pressure of making sure they have enough work. You will go home at night and think about their family, hoping you are doing enough. Can you handle that?
2. You will have 2 types of customer, pupils and your ADI. This will mean extra workload. You will need to speak to your ADI, meet with them, iron out issues, make sure their general well being is good and that they are caring for your brand. Can you do that?
3. Before you bring on a new ADI the best thing to do is to make sure you have the highest lesson prices in the area, there are a few reasons for this.
4. You increase your lesson prices to the maximum possible because it increases your revenue without taking on any extra pressure. If you can raise your prices by £2 an hour and you are working 40 hours week, the income generated is going to be around the same as a franchise fee will bring in for you.
5. Once you have the highest prices in the area, you become more attractive to any ADI and the sale becomes MUCH easier.
6. Imaging yourself considering joining a franchise, you need pupils – correct? And would you ideally like to see proof of how the school can recruit new pupils week in, week out. Of course you would. Now put your driving school owner hat on for a moment. Its ok saying you have lots of pupils but real evidence is important, so make sure your driving school website is on page one of Google. You can quickly say “search for driving lessons on Google in our area and you well see our driving school”.
7. If you are on page one of Google and it appears from your website you accept ADIs into your team, or it is common knowledge you have a team, then people will naturally gravitate towards you.
These 7 steps do not take the contract or anything else into consideration, but they provide you with something to properly think over.
Here are some questions for you to think about…
Is an extra £75 or so a week worth the potential hassle?
How much extra money a week would be worth the hassle?
How many ADIs will you need?
What impact will this have on your own diary?
Who is going to take the calls and manage the diaries?
I do not want to put you off from growing your team, but I do want you to build and think about this in a meaningful way.
A team of ADIs bringing you in £600 a week after business costs is probably close to doubling your income and this could be a fabulous opportunity for your family.
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