How to sell Motorway lessons in 23 seconds
All driving instructors know the driving test is not fit for purpose, so try showing this video
So you have more pupils than you can handle and you are considering recruiting an ADI to work in your team, but what is the best approach to expanding your driving school?
Renting a website is a quick, reliable and a cost effective way of getting a top quality website without any potential big upfront expense. Maintained and SEOd for you so it ranks on Google this is a monthly rental program just for your driving school business and it comes with no strings attached. So if you ever decide you want to move, try something different or whatever, you just hand the website back and no further money is owed. You well also get…
Go into Currys or any other electrical supplier and you will see an array of items to buy, computers, audio, washing machines, televisions and guess what, they all have different price tags.
You can walk into Currys and pick yourself up a TV from as little as £149 and at the other end of the scale you can pay £3000 or £4000 yet they are all televisions. Sure the top of the range are flatter, more curved, more features, better sound etc, but it is still a television and people still buy them. So can you sell a driving lesson package for £2000?
What I am going to share with you is all about managing your recommendations and marketing budget. Before I want to continue I’m going to throw in some dummy figures about a pupil only driving school franchise.
They charge £300 per month, and because you are full or they are short on pupils you have had just 2 pupils in the last 2 months, therefore each pupil has set you back £300 a time.
The concept used in this marketing idea is actually taken from the double glazing industry and was successfully copied by companies who provide driveways and fences etc, Each company has a marketing budget and they are usually willing to give you a discount on the basis you have an advert outside your house saying where you bought the windows or whatever from…
Wave goodbye to the “pupil only” driving instructor franchise and invest in your own name
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Driving School Websites
Every driving school needs a website that learners love…